Rick Orlov reported that Kevin James will formally announce his candidacy for mayor.
James told me he will appear at 10 AM on the south lawn of City Hall to proclaim his intent. He will also discuss the decision on his KRLA radio program on Wednesday night.
His show runs from midnight to 3 AM, but podcasts are available by the next day.
Although the race is almost two years away, James did the smart thing by announcing now. Too many alternative candidates have waited way too long to throw their hats in the ring, denying them any chance of raising measureable funds and, equally important, developing name recognition.
Kevin James, therefore, is starting from a stronger position than most who have challenged the incumbents. He is already well known in some circles throughout the city, giving him a base through which to publicize his candidacy, and he has time to develop a fundraising organization.
A logical starting point for his campaign should be the Valley. Let’s not forget that Walter Moore did very well there in 2009, actually outpolling Mayor Villaraigosa in CD12. Moore also ran close enough against the mayor in four other districts with precincts in the Valley denying him 50% of the vote.
However, James is astute enough to recognize that the Valley alone is not enough to carry a non machine candidate to victory. He needs to reach out to all areas of the city. It appears he has already started – he has been making appearances at neighborhood council meetings in recent months, including a visit to Neighborhood Council Valley Village last month.
It will take much more than that to raise awarenness of his candidacy, but he is off to an early start.